How Customer Reviews Can Help Grow Your Business
In a very competitive marketplace — online and offline — it can be incredibly difficult for businesses to stand out. This is where customer reviews come in. When satisfied customers write positive reviews about your products or services, your business can attract new customers. Usually when people are ready to make a buying decision, a five-star review can help seal the deal.
Did you know 97% of consumers read online reviews for local businesses in 2017? And 85% of consumers trust online reviews just as much as recommendations from family and friends? That means your business must have online reviews across your website, social media pages, search engines like Google, and review websites such as Yelp and Angie’s List. Online customer reviews can be just as powerful as advertising and marketing for your business.
Every time your business creates a great experience for a customer, you have an opportunity to generate a positive review. All you have to do is ask! Depending on the type of business you run, you can request customer reviews in person, over the phone, online, via email or by sending out customer satisfaction surveys. When your business provides quality service, chances are your customers wouldn’t hesitate to share positive feedback.
Online reviews can help build trust and confidence in your brand. Let’s not forget about negative reviews, as these can also help businesses identify pain points and turn them into opportunities for improvement. By responding to customers leaving public reviews — good or bad — it shows that you listen to your customers and care about your brand's reputation.
So continue to provide the same great service and encourage customer reviews. We know getting reviews takes a lot of effort, but it can make a huge difference for growing your business.
Tasha Digital is an accomplished marketing strategist known for breakthrough results. With more than 15 years of experience in marketing, media and publishing, Tasha is most skilled at connecting brands with a new generation of tech-savvy consumers.